Out of all the poster designs for Human rights articles, this one is my favourite, I like the use of imagery and the text.
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This piece is what i submitted for a live brief for a creative art festival in the town. I used san-serif type then used brushes on photoshop to create the splattered effect on each letter, then I transferred it into illustrator to get the spatter and colouring to match. However I had complications due to the pixillation of the brushes used. To avoid this i had to change the pieces into vectors and removed the white around the inside of the text.
I latter refined this piece and used colours suitable for the festival. I also asked my classmates which of my designs they thought was the most eye catching and recognisable. This is what they chose. I also came up with a little slogan.
After this piece I began to experiment with different layout styles and also different colours. I personally liked a tester piece I did using a dynamic composition. But the rest of my group liked this piece which I then used as my final.
Bauhaus was a school of fine art and design and was founded by Walter Gropius in Germany 1919. It was unique in the fact that it wanted to bridge the gap between art and industry. In the field of Graphic Design, the people associated with its development were: Moholy-Nagy, Herbert Bayer and Joseph Albers. Most of the work that these designers made was typography related as many of the designs were meant for mass production. Herbert Bayer was trained in Art Nouveau but was interested in Gropious, Bauhaus. In 1925 Gropious told Herbert Bayer to create a type face for the whole of Bauhaus letters and documents. He created a modern ideal type which was easy to read and strong. It was a simple san-serif type, which he called universal. He felt that serif type faces were pointless and also felt there was no need for upper case. This style was latter developed by Jan Tschichold. He never attended Bauhaus or worked there, but he visited many times and was influenced by the Bauhaus style of Type. Because Jan Tschichold was inspired by the designs in Bauhaus he went on to create his own work from that. His work then inspired many Graphic designers today, such as Neville Brody, Paul Rand and many more. It just continues on and on because of this one man and his work, many people are inspired by Paul Rand. The movements associated with Bauhaus was, De Stijl, Modernism, Expressionism and much more. It’s main aim was to create objects and buildings that was appropriate for mass production. It used simplistic forms so it could be easily used again and again. This is why they liked the work of Herbert Bayer and his typography. They tried to create an international style which could be used regardless of culture or tradition. It was closed down in 1933 with the rise of the Nazi party.
Designhistory.org (n.d) ‘ The Bauhaus’. Available Online: http://www.designhistory.org/Bauhaus3.html [19/10/11]
Designishistory.com (n.d) ‘ The Bauhaus’ Available Online: http://www.designishistory.com/1920/the-bauhaus/ [20/10/11]
In someways I feel that Neville Brody has been inspired by the Constructivist movement, especially the poster designs that came with it. Neville Brody is a big name in Graphic design as he has done very famous pieces of work, such as creating new looks for the Guardian and the Observer newspapers. Before he became a graphic designer he worked on music records creating the designs that went on them. He then became more interested in graphics by creating designs and type. He also had some books published by Thames and Hudson, which is a very big brand name. Brody also created and mixed typography with decretive details such as geometric shapes, symbols and pictures. In some parts of his work he uses the colours and type face associated with the Constructivist movement. An example of this is figure no.1. Neville Brody also has showcases all over the world as a renowned designer many of his pieces are hung in galleries. Brody also mentions an Influence from the typographist and designer Jan Tschichold. Jan Tschichold also inspired Paul Rand, another big name in Graphic Design. Jan tschichold was born in Germany in 1902 and worked as an artist, songwriter and calligraphist. After the election of Adolf Hitler in germany, all designers had to register with the ministry of culture and all the teaching staff were threatened, if they was sympathetic. After this Tschichold was announced as a cultural Bolshevist. Ten days after the Nazi’s came to power in March 1933 his wife was arrested. Russian Constructivist posters were found at his house. He then was kicked out of Germany and ordered to move to Switzerland. Him and his family managed to escape the Nazi’s in August 1933. Although Tschichold was not to do with Russian Constructivism his work looks like it was heavily influence by this. Tschichold worked on creating various fonts most were san-serif. He was very famous as he worked on designs for Penguin books. Tschichold’s work seems to have rubbed off onto Neville Brody, this is why I believe that his work seems to emanate a touch of Constructivism.
Works by Neville Brody and Jan Tschichold
De Stijl was the art movement from 1917-1930’s. It consist of lines, squares and basic colours. It was founded in the Neverland’s by a small group of artists and architects which later became recognised throughout Europe. In the 1920’s Paul Schuitema began his work in Graphic Design. He applied the principles of Constructivism and De Stijl to his work of Commercial advertising. His work consist of a series of flyers and posters. His techniques varied as he used photomontage, photography and typography in his work. These techniques are simple but effective if used properly, today we use technology to do this. It is sometimes quicker and easier to do it on a computers but, the tools that are used on the computer are almost the same as the tools they were using years ago. For an example the crop tool, paintbrush, rotate and so on. In the first word war from 1914-1918 it showed that slogans and words were rubbish, that romance ended in bloodshed and that heroism was for profit. He claimed that art was lost and that Graphic art was more functional. Often in his work he world use the colours red, white and black with a bold san-serif font. This is similar to the works of Aleksandr Rodchenko, you can see the constructivist influence. But despite Schuitema’s big role in Typography for mass commercial advertising, he remains less recognised then his contemporaries.